WHY REACH THE LATINO MARKET?

Gone are the days where the Latino Market was primarily represented by Latinos of Mexican origin. In fact, our Latino population has completely shifted and is steadily growing  because of Latinos of other origins. 

Our new emerging US Latino market is now comprised of people from Mexico, Cuba, Venezuela, Puerto Rico, Columbia, The Dominican Republic, El Salvador, Honduras, and many more. 

The Latino market is an ever growing one.  We know this changing market because our team is comprised of Latinos of different origins.

It is estimated that by 2060, the Latino population will double to 119 Million people- making Latinos 28.6% of the US population. 

The University of Georgia collected data showing that from 1990 to 2017 the         buying power of Latinos increased from $210 million to $1.7 trillion. 

With the population set to double, the power of the dollar that sits in the hand of  US Latinos is set to rise exponentially. 

Latinos are loyal to their brands.  Convincing the Latino market is not an easy task.  Latinos buy products from companies that they feel are real, 

honest, transparent, socially responsible, 

understand their culture, and make quality products. 

Mintel’s Hispanics and Brand Loyalty US 2015 states that Latinos know what brands they will use and over one third agree these brands will not disappoint.

Understanding this cultural relevancy is important when marketing to Latinos. 

Spanish is diverse. Dialects and accents can vary even in the same country. Spanish phrasing can also vary depending on the region. The Spanish language is Influenced by indigenous tribes, Italy,  French, Africa, and the 

US of America. 

Because of their own unique culture, 

the US Latino tongue is both distinct and similar. The US Latino voice is becoming more powerful than ever. 

Latinos  are redefining the American melting pot-embracing English but never denying their Spanish tongue. 

ALL of our services are offered in both 

English and Spanish.

Latinas are writing books, becoming politicians, acting, singing, becoming CEOs, marrying, having children, leading businesses, and leading their households.  

The purchasing power of the Latina woman is a prime driver in the Latino market. 

Latina women are the primary decision makers in a Latino home and thus the products and brands they select for their households reach far beyond the walls of their house. 

The rates of Latinas graduating college and opening up their own businesses are growing faster than any other group of women. 

From the music to the food to the gathering of friends, family, and community,

 Latinos love experiences.

Despite, and because of the current climate 

in the US, Latinos are expressing love for their biculturalism more than ever. They are sharing and receiving messages in vibrant, active ways.  They are speaking, writing, and singing with bilingual tongues. 

Experiences, especially culturally-infused experiences, are driving Latinos together and mobilizing them like never before. That is why experiential Latino marketing resonates so well with the Latino market.